For many new real estate agents, the final handshake at closing feels like the end of the journey. But if you want to build a steady stream of referrals and repeat business, it’s actually just the beginning. At Philadelphia Real Estate Classes, we teach you more than just how to pass your exam—we teach you how to build a real business.
 
The best agents treat every client like a long-term relationship, not a transaction. Here are five creative (and easy!) ways to stay connected with past clients throughout the year and remain their go-to real estate expert.

1. Send Quarterly “Homeowner Tip” Emails

Seasonal maintenance, market updates, reminders to check HVAC filters—simple tips that make life easier can go a long way. These types of emails show you’re thoughtful and keep your name top-of-mind without being pushy.

💡 Agent Tip: Use email templates that include your photo, logo, and contact info. This keeps your brand consistent while offering genuine value.

2. Celebrate Their “Home-iversary”

Imagine how it would feel to receive a card or small gift from your agent a year after buying your home. It's a small gesture that makes a big impression.

💡 Agent Tip: Set a recurring reminder in your CRM to send handwritten notes or small gift cards on your clients’ one-year homeownership anniversaries.

3. Offer a Preferred Vendor Guide

After moving in, your clients are probably looking for plumbers, electricians, landscapers, and more. A curated list of local, trusted vendors not only helps them—it positions you as a local expert.

💡 Agent Tip: Create a branded digital guide that you can update and share with every past client. Bonus: It opens the door to partnerships with local businesses.

4. Stay Social—Professionally

Social media isn’t just for promoting listings. Use it to highlight helpful content, showcase community events, and even shout out client milestones like renovations or babies!

💡 Agent Tip: Start a private Facebook group for your past clients. Share exclusive resources, organize giveaways, and keep the conversation going.

5. Create a Seasonal Maintenance Checklist

Spring cleaning, gutter checks, HVAC servicing—your clients will thank you for making their lives easier. Sharing a seasonal home maintenance checklist is a helpful and timely way to provide value.

💡 Agent Tip: Brand it with your logo and contact info. Offer it as a download on your website or as a lead magnet on social media.

Be Their Agent for Life—Not Just the Transaction

Most agents lose touch after the sale—but the ones who stay in touch build businesses that last. You don’t have to be pushy. Just be helpful, consistent, and easy to reach.

✨ PRO TIP from Philadelphia Real Estate Classes: We’ve created a “Homeowner Maintenance Checklist” you can share or use to help create your own list? We’ve got your back—visit our “Free Resources” page to learn more about how we support our grads beyond the classroom.